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The orientation of this research is on student consumptive behavior in online shop at University of Muhammadiyah Malang. The research method used is qualitative approach and research type is descriptive. Data collection techniques used observation, interview and documentation.

  • Printing out, provision of a code for, or e-mailing of such items as admission tickets and scrip (e.g., gift certificates and coupons).
  • Why do you want to hop from one store to another in search of the latest phone when you can find it on the Internet in a single click?
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  • As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.

A typical online store enables the customer to browse the firm’s range of products and services, view photos or images of the products, along with information about the product specifications, features and prices. Online Shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones. Privacy of personal information is a significant issue for some consumers. Many consumers wish to avoid spam and telemarketing which could result from supplying contact information to an online merchant.

Although the benefits of online shopping are considerable, when the process goes poorly it can create a thorny situation. A few problems that shoppers potentially face include identity theft, faulty products, and the accumulation of spyware. If users are required to put in their credit card information and billing/shipping address and the website is not secure, customer information can be accessible to anyone who knows how to obtain it. Most large online corporations are inventing new ways to make fraud more difficult. However, criminals are constantly responding to these developments with new ways to manipulate the system. Even though online retailers are making efforts to protect consumer information, it is a constant fight to maintain the lead.

Customer buying behaviour in digital environment

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The theory used in this research is the theory of consumer society or Consumer Society developed by Jean Baudrillard . Where Baudrillard explains the essence of a consumerist society is a society that does not use the substance of the commodities, and the public uses the symbolic value and mark value called hyper-reality. The results of this study indicate that the development of technology has a role in the choice of symbolic value and sign value by individuals in consuming commodities. So culmination by Baudrillard is society no longer consume goods, but consume symbolic and sign. The suggestion given is that students should consider risk, security and security of online shop. A storm of global trends are coming together at the same time to cause malls to change the role they play in people’s lives.