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Please enable cookies or JavaScript The orientation of this research is on student consumptive behavior in online shop at University of Muhammadiyah Malang. The research method used is qualitative approach and research type is descriptive. Data collection techniques used observation, interview and documentation.Printing out, provision of a code for, or e-mailing of such items as admission tickets and scrip (e.g., gift certificates and coupons). Why do you want to hop from one store to another in search of the latest phone when you can find it on the Internet in a single click? Find answers in a flash with…