Why the Travel Industry is holding strong despite inflation, recessionary pressure
Travel and Leisure Industry Market Research Reports, Analysis and Trends
This hospitality example starts with a compelling subject line ‘Café Rouge passed you the parcel…’(for those who don’t know, ‘pass the parcel’ is a popular children’s game also known at ‘hot potato’). Upon opening the email, an animated GIF shows a curtain drawing to reveal potential prizes all tied with a gold ribbon with the call-to-action ‘Play to win’. Winning ourCampaign of the Month in November 2016, this hyper-personalized email not only delivered great customer experience but helped the company up-sell additional days for the same bookings.
Many readers said…