Strategically, there shall be an imperative in 2021 to handle commercial opportunities actively and to be acute in choosing winning segments, markets, and channel combinations. With tourism within the doldrums, domestic shops will turn into more essential than ever. We also count on to see an increase in M&A exercise as corporations take benefit of low valuations and seize share in fast-growing markets. Still, we don’t imagine the curtain is falling on physical channels.

In some circumstances, the hype is constructed about new designers’ collections earlier than they’re released into the market, as a end result of immense exposure generated by practitioners. Social media, similar to blogs, microblogs, podcasts, picture and video sharing websites have all become Fashion News increasingly essential to fashion public relations. The interactive nature of those platforms permits practitioners to engage and talk with the public in real-time, and tailor their clients’ model or marketing campaign …

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